Good advertising tells the brand story consistently and effectively. It is foundational at every point of contact with the customer.

After 50 years of building a successful business consulting system, Wes Zimmerman and company teamed with Elleyne Kase to create a new name and graphic organization to facilitate marketing seminars, books, newsletters, and private consulting.

Full analysis of the company was made before creating new icons, section titles, and descriptive text which were applied to website, collateral, and slide shows.

Visitors to the new site appreciate the informative text and visuals. Now the prospective client can assess the services of the company in relation to their needs on their own.

The site gives them a clear path to educate themselves in how the 7one team can assist their company and what the next step would be in accessing the 7one services.

"The original website was a way to sell our book and did not do that effectively. The new site is capable of getting people interested in our services. It is attractive, and people actually spend time reading it. And because it is easy to navigate it they end up walking all through it. And of course that's what you want. We are now getting prospects that have been studying the site and are coming to us directly to discuss their busnesses and become clients." Wes Zimmerman

We are always selling ourselves ... and our product.

And if the advertising works the owner personally doesn't have to be there every time to sell. In fact, that is purpose of the advertising.

i.e. When you bought your iPod, was Steve there at the cash register to ring you up?