Logo is basis for new line of natural foods products

Using the classy old label theme with a "now" twist promoted immediate interest and trust.

Customers seeing the packaging for the first time were drawn to the color and design. It "stood out" from the other products which encouraged the impulse to buy over competing brands.

Logos also worked well in secondary merchandising.

Ask Coca Cola or Pepsi how important a logo is ...

... the only difference between them and a dixie cup full of bubbly brown liquid.